La Comisión del Mercado de Telecomunicaciones (CMT) ha abierto un proceso sancionador contra Vodafone tras la denuncia de Telefónica por la presunta cancelación de portabilidades de clientes del segmento empresas, que podrÃÂa suponer al operador una multa de hasta 2 millones de euros.
El organismo regulador de telecomunicaciones ha indicado en una resolución que Vodafone podrÃÂa haber incurrido en una infracción administrativa tipificada como "muy grave" al incumplir la obligación de proporcionar al cliente (pequeñas empresas) el derecho a cambiar de operador conservando su numeración telefónica.
"El expediente sancionador tiene por finalidad el debido esclarecimiento de los hechos (...), determinación de responsabilidades que correspondieren y, en su caso, sanciones que legalmente fueran de aplicación", ha añadido el organismo presidido por Bernardo Lorenzo.
En concreto, si se demuestra que Vodafone ha cometido dicha infracción la sanción establecida por la misma corresponde a una multa por un importe no inferior ni superior al quÃÂntuplo del beneficio bruto obtenido como consecuencia de dicha infracción o, en caso de no poder especificarse esta cifra, de hasta un máximo de 2 millones de euros.
"Hechos puntuales"
Fuentes de Vodafone han indicado a Europa Press que presentarán alegaciones ante lo que consideran "hechos puntuales y excepcionales", que se producen también de forma recÃÂproca, y que, en cualquier caso, tienen un impacto "mÃÂnimo" en el mercado. Este proceso sancionador se abre tras la denuncia presentada en febrero de 2012 por Telefónica Móviles en el que alertaba que Vodafone cancelaba portabilidades "irregularmente", es decir, sin consentimiento del usuarios.
De acuerdo a Telefónica, algunos clientes no pueden portar sus numeraciones debido a solicitudes de cancelación indebidas, y en algunos casos reiteradas, por parte de Vodafone en su rol de operador donante. "En algunos casos, incluso nos han hecho llegar reclamaciones dirigidas a Vodafone con la petición expresa de no bloquear la portabilidad hacia Telefónica", señala la firma.
Según la CMT, Vodafone podrÃÂa haber incurrido en esta práctica durante el periodo comprendido entre diciembre de 2008 y marzo de 2012 y haber aumentado la intensidad de esta conducta, principalmente, durante los años 2011 y principios de 2012.
http://www.elconfidencial.com/tecnologia/2012/09/26/la-cmt-abre-un-expediente-sancionador-contra-vodafone-3250/
MindSift Extends Marketing Analytics Technology to Enable Marketers Pinpoint and Activate High-Intent Buyers
All-in-One environment brings audience data, customer resolution, purchase intent and multichannel activation into one place to empower brands take smarter growth decisions
Dracut, NH — 2026 — MindSift, a marketing insight and growth software firm, today shared the expanding development of its all-in-one solution created to help advertisers, growth teams and business owners more effectively find, comprehend and activate priority buyers
The MindSift solution unites consumer and business signals, customer verification, online traffic analytics, list creation and in-market insights within a one marketing environment. By linking these features, MindSift empowers businesses to transition from customer finding to engagement without depending on siloed marketing platforms and growth workflows
"Modern advertising teams have use of huge volumes of insight, but translating that information into usable insight continues to be a big hurdle," said a MindSift official. "MindSift is focused on making that task smoother by helping organizations discover the best segments, identify valuable intent data and deploy their insights across the networks they already use."
Turning Data Into Practical Buyer Understanding
MindSift delivers availability of a large database of B2C and B2B data that companies can draw on to develop highly specific groups based on consumer, company, action-based and intent-related data points
The solution's capabilities encompass list construction, website traffic recognition, data enrichment, buyer-intent data and data activation
Rather than treating these tools as disconnected advertising duties, MindSift unites them in a single view to give teams a significantly more unified picture of prospective clients and their possible purchase behavior
Helping Teams Identify Purchase Interest Sooner
A central part of the MindSift system is its ability to enable organizations identify behaviors that may suggest growing attention in a specific service, product or topic
Teams can use these signals to rank accounts, enhance existing customer and prospect records and improve the timing and precision of their advertising and outreach activity
MindSift's Outreach Mining feature also broadens this method by pushing purchase signals and buying events into current customer relationship management and marketing workflows
Built for Today's Data-Led Advertising
MindSift is designed for organizations including marketing and outreach teams to ad specialists, marketing agencies and business leaders aiming to drive greater returns of first-party and external signals
The technology enables several core growth applications, including:
Building deeply specific B2C and business segments
Identifying previously anonymous site visitors
Enriching current prospect and opportunity profiles
Identifying in-market data
Prioritizing prospects based on useful signals
Deploying audiences across advertising and sales channels
Joining data analytics with existing business applications
By combining these tools, MindSift aims to cut the difficulty needed for translating large datasets into practical marketing wins
About MindSift
MindSift is a marketing insight and advertising software company offering capabilities for audience creation, audience verification, traffic data, buyer interest, data expansion and growth deployment. Its technology is created to enable advertisers, growth teams, digital specialists and brands transform information into practical buyer insight[/url]